Some Icons Fade. BlackBerry Didn’t.

It was the QWERTY keyboard. It was the blinking red light.

Each press: intentional.

Each message: deliberate.

Not swiped. Not autocorrected.

You had something to say. And someone was waiting to hear it.

That was the deal.

 

Clinton’s Boardroom Meets Hilton’s Ballroom

It was born in boardrooms — a tool for executives, not influencers.

Encrypted, invisible to the mass.

It was made for mergers, deadlines, decisions.

But somewhere along the way from Wall Street,

it slipped into Upper East Side.

From CFOs to cool kids in Nightingale-Bamford.

 

The best part of BBM?

You couldn’t BBM just anyone.

You BBM’d the inner circle. The club.

No chaos. Just a “PING”.

Not everyone had them.

And that’s exactly why they mattered.

 

It said: I don’t need to try. I already belong.

In the 2000s, when you saw someone with a BlackBerry,

you didn’t ask what that is.

You asked — what do they do?

They were important.

Not for show. Naturally.

Because you left a meeting in Trump Tower.

Or sending deals from a backseat of a Lexus LS.

 

Not for you, Elon.

We’re surrounded by iPhones that does… everything.

Nothing feels that personal.

Or reflects you in any way.

Everything is soulless, like Elon’s Tesla.

 

But BlackBerry?

It wasn’t just a phone. It was a mirror.

Of you.

And that’s what made it special.

 

RIM, are you listening?

We’re calling for more than just a phone.

Bring back the meaning. The identity. The unspoken sense of belonging.

The moment when seeing someone with a Bold 9900 makes you ask:

Is he someone important? Is she someone with taste?

 

At Gallemar,

we believe pieces whisper your story,

before you say a word.

And that?

That can’t be downloaded.

 

📸 All visuals are used for editorial purposes only. We do not claim ownership of these images. If you are the rightful owner and would like your image credited or removed, please contact us.

Getty Images-Johnny Nunez-Emmanuel Dunand / AP Photo /