Dillon Brooks Has One. So Does Your Birkin. Labubu. Spotted.
What Is That on Your Birkin?
It is five inches tall. It looks like it escaped a cartoon meltdown. It costs around $75. And yet, you will see it clipped onto Birkins, Neverfulls and Saint Louises— flapping next to $30,000 worth of stitched leather.
Its name? Labubu. By Pop-Mart.
From 7-Eleven shelves to Sotheby’s previews, this wide-eyed vinyl figure has become the fashion status symbol of the moment. But Labubu is not about luxury. Not directly.
Labubu is about reminding people what luxury was always supposed to be.
Everyone Has the Same Bag. So, What Makes Yours Yours?
Here is the problem with today’s luxury: eventually, other people buy it too.
You own the 911. So does your neighbor. You own the Kelly. So does the woman at Cipriani. So does someone you do not follow but still see on your Instagram Explore page. What started as rare becomes ordinary and accessible. And then?
You personalize.
That is what Labubu does. It makes the familiar feel singular. It says: yes, I have the thing — but now it has me on it. The luxury bag does not get replaced. It gets edited. By you.
When the Toy Knows What the Bag Forgot.
Let’s be clear: Labubu is mass-produced. It is trending on TikTok. And it has already got counterfeit issues.
But that does not mean it is meaningless. What it represents is deeper.
Labubu proves something the old luxury consumer has always known: real wealth is not mass-produced — it is something personal. This is not about looking expensive. It is about looking individual. For those who have long lived inside the world of true luxury, the flex is no longer the bag itself. It is what you do with it. It is about styling it in a way no one else can replicate. That is why this cheap, strange-looking toy sits beside $30,000 accessories. Not for clout. For signature.
When It Becomes Mass, It Fades.
Labubu is popular. It is fun. It is rare (for now). It is a cultural password that says: I am part of the trend.
But we also know what happens next. When everyone joins the wave, the meaning dissolves. Because true luxury is not about joining. It is about curating — deliberately, personally, emotionally.
The moment Labubu is everywhere, it becomes just a toy again. Disposable. Replaceable. And then, the real ones will move on. Not to something louder. But to something more personal.
Luxury Should not Be a Museum Piece
The real luxury consumers do not treat their products like untouched pieces. They style them. They wear them until the corners scuff. They put their initials on door sill of 918 Spyders, they tie Hermes scarves on Pateks, put stickers on Rimowas and yes — sometimes even clip on Labubus on Kellys.
Not to cheapen the product — but to claim it. Because luxury is not just about the object itself. It is a language of expression. A way to separate yourself from the ordinary.
Labubu will not stay forever. But the instinct behind it — to own your luxury in a way that reflects you — is eternal.
The Real Flex? It is You.
Labubu is just the messenger. What it delivers is a truth we already live by:
In a world where anyone can buy anything, the only thing that cannot be copied, is you.
And that? That is an upgrade.
That will always be more valuable than the $30,000 Birkin.
Let’s be honest. If your idea of self-expression clips on like a cartoon troll, maybe it’s not self-expression —maybe it’s just TikTok.
Taste is chosen. Layered. Lived.
And if you must add something to your Kelly, make sure it says something real.
About you.
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